You´re planning a trip to the Caribbean and your ship´s itinerary arrives to Port Limon Costa Rica, you check what there´s available on internet and find out that all offers in shore excursions look nice and interesting, how to decide which to take?

By know we all agree that a good quality, well designed and user-friendly web site is a must to start with the selection, so we will skip this point and jump immediately on what has more relevance: web content; the best criteria to judge what may be come out from dealing with a web site owner who you don´t know.

If you can observe a constant development of high quality content in the web site you´re checking, you can be sure there´s a human effort carefully driven, trying to satisfy visitors in the virtual world, as a logical fact, output from traveling with such organization will result in a similar situation during your shore excursion to Costa Rica.

Interesting is to observe on any specific shore excursion web site, what costumers have to tell about their excursion did previously, find out if their e-mail is posted after comments so you can e-mail them directly and find out how was their experience.

Once you have sent the first e-mail check how long it took for the organization to answer, the longer it takes, the busier they may be and therefore, the chances are higher that you may receive a not so good service travelling with such organization. 

Finally, check the quality of content itself, as an example: if you notice that written articles show scientific names abundantly, it means there´s specialized personnel working for that organization, then chances are that, some of these specialized personal will take care of you during your shore excursion (naturalists’ guides).